Lynda.com SEO: Search Engine Optimization Getting Started 2010

Search Engine Optimization Getting Started

Lynda.com SEO: Search Engine Optimization Getting Started


Released: 3/31/2010 | Duration: 02:20 | Level: Beginner 194MB | HF Links


* Researching and selecting keywords
* Understanding how search engines work
* Writing web page content based on selected keywords
* Setting up Google Analytics to track conversions
* Social media marketing without spamming
* Adding keywords to web pages, URLs, and HTML markup
* Link building
* Measuring search engine traffic


In SEO: Search Engine Optimization Getting Started,choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers
Topics include:



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